When teams and organisations are aligned, everything works better. Decisions are easier, meetings are more productive, delivery is faster and people are more engaged. Customers notice the difference.
I work with CEOs and leadership teams to align strategy, people and culture so everyone pulls in the same direction.
Most pieces of work I do reveal similar patterns. Organisations rarely fail simply because their strategy is wrong. They're much more likely to see failure in the gap between intent and behaviour. I see that gap in five specific places.
Some of the most-requested ways to work with me.
Set a clear course for the future. A strategy workshop to help your team scan the landscape, explore future scenarios and make clear choices.
Understand how resilience works, recognise your own patterns under pressure, and build the habits that sustain performance.
Get your team working beautifully together, fast. Strengthen trust, sharpen focus and improve how your team collaborates day to day.
One‑to‑one coaching to help leaders sharpen decision‑making, build confidence, strengthen their leadership style and achieve meaningful results.
Talks on strategy, leadership, and high-performing teams for leadership events and conferences. Practical sessions to get people thinking.
Monthly peer groups for senior leaders. Expect honest conversations, fresh insights, and real-world solutions from people at your level.
Scheduled workshops you can join as an individual or small group, alongside peers from other organisations.
100+ individual tools, free to browse and use. You can also buy packaged Toolkits for specific use cases.
.webp)
I'm James Allen, founder of Creative Huddle. I've spent fifteen years facilitating the conversations that senior leadership teams find hardest to have on their own, about strategy, how they lead, and how they actually work together.
The work spans organisations iEGA, HarperCollins, ITV, and M&S, and the methodology behind it is the subject of my forthcoming book, On The Same Page. I'm based in East Sussex, and most engagements start with a straightforward conversation about what's actually going on.
More about James →The full methodology, in book form. Why most organisations don't fail at strategy, they fail in the gap between strategy and behaviour, and five places where that gap hides. Currently in development.
Join the waitlist to hear first when it lands, and to get early extracts along the way.
Join the book waitlistMost engagements begin with a 30-minute call about what's actually going on with the team. No pitch, no obligation. Just a clear-eyed look at whether there's useful work to do together.
.webp)
.webp)
.webp)
.svg)